Niche markets don’t stop appearing. Plenty of manufacturers have joined in the sport of making such cars and Buick didn’t want to miss out.
Their strive for a comeback kind of needed this change and the car chosen to lead the attack is the 2013 Encore crossover.
Pricing was just announced on it and it starts up at a not exactly reasonable 24.950 USD when you consider the size of the car.
Is that all that matters though? Has the US market matured enough to appreciate what is essentially an Opel Mokka with some decent toys inside it?
I think so. After learning to love EcoBoost engines, higher quality interiors and an improving standard of the cars they buy, the North American market is starting to get used to change.
Why would they not adopt a smaller car as long as it comes with everything they want, in a nicely wrapped package that is Buick?
Apart from the usual technology and comfort upgrades that mid-level luxurious cars tend to offer these days, there are a few treats in the 2013 Buick Encore.
Depending on the trim level you opt for, the CUV can give you park assist, Forward Collision Alert with Lane Departure Warning, Active Noise Cancellation and a Bose premium sound system.
Where it feels a little unconvincing for the 2013 Encore under the visible stuff. Essentially we’re looking at the Chevrolet Sonic’s gubbins.
The same platform is used and the same 1.4 liter turbocharged four-pot with 140 horsepower is what’s on offer.
Both are good bits, but not exactly competitive against BMW and Audi offers.