Feeling a bit like a celebration, the 10th Anniversary Edition is fully unveiled, basically moments ahead of the Los Angeles Auto Show.
The Wrangler has long gone past the time when it would have had such an anniversary so this decade edition celebrates the Rubicon.
The model that set the Rubicon ball rolling went into some really technical details, making the well known Jeep even more capable off-road.
What few people realize now (and probably didn’t have a clue about) years ago, is what the Rubicon name stands for.
It is not some marketing gimmick improvised by a clever fellow with a big office, but a name of genuine heritage to the brand.
The name was borrowed from the Rubicon Trail, one of the most demanding off-road courses in the United States and also the place where Jeep have been developing their products for years.
Consider it a Nurburgring for off-road vehicles. Like Nurburgring celebrating models, the new Jeep stands apart from the crowd by being the most capable of the lot.
Thanks to added toys like BF GoodRich AT tires, full frontal exposure capabilities and a new winch-capable steel front bumper with removable end caps.
Rock crawling should be a breeze in the 2013 Jeep Wrangler Rubicon 10th Anniversary so the American company made sure this model stands out.
The interior was taken up a notch and new color combinations really make the leather covered seats stand out.
Unfortunately, the lack of doors, windows and a roof, might not mix in well with a comfy interior when going off-road. Maybe the five-door option with a solid roof is what you want.