Alfa Romeo still lives. The Italian brand is still on something of a bumpy road and will be doing so for a while. It’s though and it will muddle through until it reaches the highway.
Unfortunately, the high speed and luxurious road isn’t truly within reach right now as Fiat CEO Sergio Marchionne sheds some light onto the future plans of the company.
Alfa Romeo will continue developing the Giulia (as it’s been doing for the last nearly 10 years now), they will build it in Italy and eventually sell it all over the world.
On the shorter term, the Alfa Romeo 4C lightweight sports car will actually be delayed as well. Instead of a Detroit Motor Show, there’s a good chance at it happening at the Geneva event now.
Still, this isn’t so bad since Alfa Romeo haven’t been at work on this particular model for too long. Where things really get interesting is the long run.
Alfa will have a flagship sedan as well. After the Giulia kicks in and replaces the 159, there will be a new model to talk about which should slide above it on the market.
A replacement for the 166 is far more overdue than for the 159, yet since this is a low volume sales situation for Alfa throughout history, there’s no rush to get it out.
Furthermore, they seem to be treating it as a low volume sales car from the beginning. Marchionne said that Alfa Romeo’s flagship would be developed alongside Maserati, almost certainly sharing a platform.