Alfa Romeo is a brand that appeals more to the diehard fans, or at least it did up until the recent models were launched, which seem to cast a wider net.
Still, Fiat is planning to grab even more attention to the Alfa, as recent news seem to indicate.

A certain source disclosed an interesting bit of information regarding a future collaboration with Ferrari. If we are to believe the leaked info, and we have no reason not to believe, upcoming Alfa Romeo RWD sedan and any future SUV/crossovers will be powered by Ferrari built engines.
However, the Ferrari sourced engines, rumored to be V6 units, will only come as a top of the range option, making any takers pay top money for a Ferrari powered Alfa Romeo. First official word we will hear on this move will most likely come on May 6th, when parent company Fiat will be announcing their manufacturing plans for the next period.