As far as teasers go, the automotive industry has already grown accustomed to what is traditionally done.
Now Citroen presents a teaser for the new DS3, and in my opinion, it manages to break the norm a bit, making it worthy of mention.
Most teasers nowadays do their best to entice the audience, while trying to reveal as little as possible. This results in a 90% rate of photos that present the car to be unveiled either in a mostly dark environment, from an impossible angle or overflowing with special effects.
But what the French have done with the DS3 teaser is slightly different. As you can plainly see, the vehicles is presented as a reflection on a gorgeous woman’s glasses, and more importantly, the teased detail is also a key feature on the model, namely brand new lights. Tomorrow the full unveiling will take place, so stay alert.
