Ever since Ford set up shop, they’ve thrown the book away in terms of sales quite a few times, mostly thanks to new models they’ve launched upon the world.
The same would be expected to happen to the new arrival, the Ford Focus EV version but that’s not the case. Ford themselves are the ones to tell us this.
They may be used to sell cars in their gazillions but they are well on top of the electric car market and the Blue Oval knows it’s small numbers we’re looking at.
If solid figures is what you want, it’s about time you found out that Ford expects to shift no more than 5.000 Focus EVs in the model’s first full year on sale.
A relatively small hatchback which costs just under 40.000 USD will always be a tricky market proposition. The real problem here is with that vile range.
There’s only 76 miles to be eeked out of the battery and even though it’s one of the most capable setups currently on sale, it often feels like it’s not enough.
The other obstacle in front of Ford Focus EV is competition. It’s not alone in the market, but in a bit of a dueling zone.
The Nissan Leaf is running at a decent pace in terms of sales and the Chevrolet Volt is actually enjoying a bit of rising sales.
That might be because the Volt is in a different league and also offering the benefit of extended range provided you’re willing to sacrifice some fuel to be burned.