General Motors has big plans regarding their two years or 24.000 miles free maintenance program. Apparently the car maker will make this program available across its whole vehicle range.
This includes the Chevrolet, Buick and GMC brands.
So what does GM stand to gain from this bold move? As Dan Akerson puts it: “We know that customers who service their vehicles at our dealerships are much more likely to purchase another GM product down the road.” So, in the long run, GM will make more money from this initiative than it will spend.
The CEO then went on to say that “this new plan will kick off our customers’ ownership experience on the right foot and keep our strong sales momentum going” and “it’s all the more important to bring customers to our service facilities for routine maintenance to further enhance the quality and reliability of their GM vehicles.”
This kind of free maintenance offer was first introduced as a response to BMW’s complimentary service, and now GM seeks to overturn the tables. Such a move will surely put some pressure on other car makers, as the public will expect such treatment from any manufacturer.