If the Eterne doesn’t seem to be anything like what you’d call a reason that’s because the Norfolk based manufacturer is on a streak.
After launching the Evora with some success to bite the market of the Porsche Cayman it’s now going for another new market.
The new target of the lightweight oriented manufacturer is one of the most exclusive markets out there, the super sports saloons. I think this is possibly their greatest idea as far as expanding horizons is concerned and I’ll make a short list of why.
Firstly there’s a powertrain that can offer everything you might want and this does, it uses a Lexus origin 5 liter V8 engine with forced induction and there’s an optional “power pack” with hybrid technology (like they promised a while back) and KERS teamed with an all wheel drive option. This means that you have power, reliability, economy and top of the line technology and you’ll be keeping that in check and on the road.
Then there’s the importance of the badge which let’s face it, Lotus never made a cheap hatchback, they never made an estate, they never made crossover or an SUV.
Another important aspect of this sort of car is the amazing looks it has, when faced with the opposition in this segment it’s a definite winner. The Maserati Quattroporte is very close, the Aston Martin Rapide looks like a coupe that got a bit fatter and the Porsche Panamera never had a chance.
The Lotus Eterne provides seating for four passengers, their own door, enough power to move them very far away, very quickly and in great style. Pricing should be somewhere around 190.000 dollars not including the options list.
Whatever way I look at it, I think it’s a great idea, only thing is that it’s due out in 2015 and that’s a long time to wait. Perhaps it’s enough time to save up.