Just like SUVs, pickup truck have long become more than utilitarian vehicles, and manufacturers go out of their way to make better and better looking vehicles for the buyer.

Ram pickup trucks are quite aggressive on their own, but now they announced the Heavy Duty Black, and they claim it is the “baddest looking” truck out there.

Ram Heavy Duty Black
Ram Heavy Duty Black

That is quite a bold claim from Ram, as there are quite a lot of pickups out there that look absolutely beastly, but I admit that the Heavy Duty Black has a certain aura about it. As you might have guessed, the Heavy Duty Black is a mostly cosmetic build, and the predominant color is black (go figure).

Indeed, black is everywhere, from the custom wheel rims, to the front grille and even the tinted headlights and rear lights. The build also receives parksense and parkview, which mean parking sensors and a rear view camera. The Ram Heavy Duty Black will bear a $42.140 price tag and will be available in Ram 2500 and 3500 versions.