Just as promised, the Alfa Romeo 4C is going to spearhead the return of the Italian brand to the US market. At this point, things are getting serious. Reports are coming in about how the company’s owner, Fiat, got itself an approved trademark...

It seems like there may have been more going on about that rumor regarding Maserati’s new SUV and its very “imaginative” naming. The rumored Cinqueporte may be happening as we speak since the Italian company registered for...

Is it just me or are we getting too much information on trademarking and patenting these days? BMW’s registering of the Megacity was relatively neutral but with Dodge/Fiat’s van things became sort of a yawn. 2011 Chevrolet Cruze...