The notion of patriot brand is not that peculiar out there in the States, which is why the guys from Brand Keys decided to vote for the most patriot American brand. Surprisingly or not, the title went to Jeep from all the 197 big names entering the competition!
When we say big names, we mean that Jeep competed not just with other car brands, but with reputable names from many different activity fields! In fact, the second car from the top was Ford and it only took the 16th place…
On Brand Key’s study participated around 4.500 consumers, all of which helped Jeep to beat hard core brands such as Coca Cola, Harley Davidson, Levi Strauss or Disney. With 98 points out of 100, Jeep took the front line while Ford was outnumbered even by Harley Davidson with 89 to 86.
Still unsure what does it mean to be a patriotic brand? According to the head of Band Keys, patriotism is a feature deep down buried in the character of a brand, apparently also in the character of Jeep.
You cannot create it with a commercial just like you cannot make it go away! It is a value that people perceive on very different and surprising levels…
