Matthew McConaughey, the Oscar award-winning actor, was recently seen in some commercials, driving the fresh new 2015 Lincoln MKC.

In order to reinvent the small crossover worldwide, the US carmaker has managed to attract Matthew McConaughey in a video campaign, set to revive this wonderful car.

2015 Lincoln MKC
2015 Lincoln MKC

We are talking thus about some recent videos with the McConaughey riding the MKC, in the “Live in Your Moment” campaign, launched on September 6th.

Matt VanDyke, the director at Lincoln, explains that in the commercials, the actor is somehow preparing to introduce the wonderful MKC in the luxury market.

“Lincoln MKC is extremely important for our brand. It’s our first-ever small premium utility vehicle and Lincoln’s initial entry into the fastest-growing automotive segment,” VanDyke also added.

More than that, in all three videos, the “Intro”, the “I Just Liked It” and the “Bull”, the cameras are faced towards McConaughey, allowing him to talk directly to the cameras.

The 2015 Lincoln MKC has been already available in the United States for three months now, with the model to be sold in 4,655 units so far.