killed off ended production of their LFA and the void left by the disappearance of the flagship from the list is felt.
The luxury arm of Toyota can’t really match the excitement levels and the overall interest for the brand with their current lineup.
In search for a replacement they’ve reached a fairly competent decision. It is the fact that they should not make a replacement.
Even though it sounds like one of the stupidest decisions ever taken, it actually has a lot of relevance given the limited edition status of the LFA.
In order to still stand out as a brand, Lexus came up with a new four point plan. They’re to have more impassioned design, new drivetrains, better customer service and sexier marketing.
Obviously, this bears little importance to the customer but we don’t all wear gray and black suits, do we?
What it could be translated into is how we’re going to see more exciting models such as sports cars and coupes. Meanwhile the sedans are bound to look more fun.
The boredom factor might actually be improved in case of the sedans but when it comes to the coupe business there’s a lot of fun going on.
Currently the focus is being turned towards the turning of the Lexus LF-LC Concept into a reality.
Making that with a new set of engines, much improved transmission systems and the usual Lexus luxury and refinement can in now way be bad.