When you think about the high profile individuals in Russia, usually opulence comes to mind. The wealthy Russians prefer to display their well-being in an obvious way, while still trying to retain a certain class.
So, it’s no wonder that Rolls-Royce, which encompasses these traits, sell many of their vehicles on the Russian market.
Yet the car maker thinks there is still room for improvement, and they hope that the Wraith will provide the boost in sales they desire. Rolls-Royce is already selling 100 units each year in Russia, which is more than even the US or China, who otherwise dominate the industry’s market.
Russia also plans to impose a stricter taxation system for vehicles costing over 154.700 USD. Despite this, Rolls-Royce’s CEO, Torsten Mueller-Oetvoes, thinks that Russia still has plenty of people who “are perfectly prepared to spend money for luxury goods.”
With sales of their Wraith model set to start this year, we will see if he was wrong or the Russians really do desire the product. And with a convertible version of the Wraith well underway, Rolls-Royce might have even more options for the wealthy Russian.