Recently Fiat CEO, Sergio Marchionne, announced some grim news concerning the Italian brand Lancia.
It seems that the plan is to reduce production o a single model, the Ypsilon, which will only be available on the home market in Italy.
We are aware that Lancia isn’t really moving massive numbers of vehicles each year, but still, the legacy it leaves behind should be enough to at least try to spur things on. Also, the Italian market really isn’t the best market out there, even for a local manufacturer, and restricting sales to this country alone seems more like a death sentence for the single model.
This move also raises a lot of other questions: what happens when the Lancia Ypsilon finally runs its course and its time to retire? Will there be a model replacing it? Will the Ypsilon see another generation? Or will Fiat let the brand die along side the last of the models? I guess we’ll just wait and see. If nothing else, this move will at least raise prices on second hand Lancia models.