If 2013 could mean a change in plans for the Japanese at Mitsubishi, it could mean a lot more for the ones at Subaru.
The plucky performance oriented brand plan to make a launch which will be a premiere in terms of powerplant solutions.
Rumor has it that by 2013 Subaru will be ready to launch their first hybrid onto the U.S. market.
Since the company’s partnership with Toyota worked out so well that the FT-86 coupe is almost here whereas Subaru’s version of the cheap sports coupe is not far behind.
This time the collaboration may have benefited Subaru in having a hybrid ready faster than the end of 2012. With a launch scheduled for that term, a production version of Subaru’s hybrid car could be ready sometime in 2013 for the dealer showroom.
We’re yet to find out if the Subaru hybrid will be based on the Impreza, Legacy or even if there’s going to be a new model altogether.
The media hasn’t managed to eek much out of Tom Doll, chief operating officer of Subaru America despite such an occasion as the Detroit Motor Show. All we know so far is that Subaru is coming out with a hybrid as it’s a matter of brand identity.
I didn’t really understand how much of a brand image effect a hybrid model can have yet Subaru are telling us that the fuel saving car is far more important than one would imagine.