Is it just me or are we getting too much information on trademarking and patenting these days? BMW’s registering of the Megacity was relatively neutral but with Dodge/Fiat’s van things became sort of a yawn.

2011 Chevrolet Cruze hatchback
2011 Chevrolet Cruze hatchback

Sadly, it’s not the last we’ve heard of trademarking and such. Recent bits of information crept all up the Internet telling us about how Chevrolet registered the shape of the 2011 Cruze hatchback.

Happily the latter information does contain some juicy pictures of the new American hatch albeit in rendering form. As you’d expect from something sharing the front end with the Chevrolet Cruze, the new car is rather good looking.

2011 Chevrolet Cruze hatchback
2011 Chevrolet Cruze hatchback

Scratch that, it’s better than that. The 2011 Chevrolet Cruze is, to my mind the best looking and most imposing car you can buy in this price range. Everything else you can get from a dealer in its price range looks as if it’s bowing down or has a sad face.

The hatchback version of the 2011 Chevrolet Cruze has much of the same effect only it drops the rather stately looking sedan shape for something a little lighter and faster.

The new 2011 Chevrolet Cruze hatchback has two markets in mind for the moment; Europe and Australia but the future may see it fighting the Ford Focus on home turf.

2011 Chevrolet Cruze hatchback
2011 Chevrolet Cruze hatchback

Apart from the new look there isn’t a lot different about the new model. It’s still the Chevrolet Cruze, it has the same interior, the same engines and such and it may possibly be teamed up with a smaller price tag.