It’s obvious that car makers are interested in making products their customers want to buy. That’s how they make their money after all.
However, it’s also a known fact that car makers like making more money. This is where cars that come with performance in mind, start getting heavier with all sorts of options and extras.
Not only do these affect performance (somewhat), but they also raise the sticker price of the car. It’s not always something you want.
Manufacturer’s don’t really give you too much of an option when it comes to having it. Or do they? As Chrysler is about to prove, they do.
Having received plenty of complaints from customers about a lot of equipment they don’t want on their 300 SRT8, they’ve made an interesting announcement.
A cheaper, stripped down version will soon be available to take on the competition. That’s great news, the only problem is that it’s a fairly limited market.
Australia is the only place where something like this is available. The reasoning is that, as customers rightly pointed out, the competitors are running a bit cheaper without useless equipment.
Currently the Chrysler 300 SRT8 comes in at 66.000 AUD but after it goes on a diet of all the unneeded kit, that price will come down to around 60.000 AUD.
Since the most important rival, the HSV Clubsport comes in at just a few dollars (Australian, of course) under the 65.000 mark.
If only car makers would understand that blatand charging for options is not something making customers happy about it.