Even though the Fiat 500 never seemed to be some sort of an estate, the infamous design house redesigned and the called it a Coupe.
You see, this is one of the reasons I hate modern days advertising within the car world. The Fiat 500 is a small hatchback and the Fiat 500 Coupe by Zagato is nothing more than a slightly angular backed hatchback.
I’m sure that this appeals to most individuals as true but at the other end of the story is a car company that’s Italian and sells a lifestyle and trendy product.
That’s where the Fiat 500 Coupe makes more sense than the regular Fiat 500. In fairness, the Zagato collaboration is a reminder of a previous event in the joint history of these two companies.
If Zagato get their coachbuilding done and also benefit from enhanced sales off the back of the Fiat 500 Coupe, the car maker isn’t losing out either.
Fiat used the Geneva Motor Show launch to once again showcase their 500 and their two cylinder turbocharged Twin Air engine technology.
Sure there’s a lot of specs and information that would be relevant to a normal car buyer but in the case of Fiat’s 500 Coupe by Zagato that just isn’t relevant, is it?