The new Alfa Romeo 4C marks 2 very important steps the Italian car maker is making, in hopes for a world wide revitalization.
First off, a bit of old news, the 4C model is something many fans see as a true Alfa Romeo, sort of a return to the roots (arguably).
The second news relates to the return of the brand on the new continent with the new model. The Alfa Romeo is one of those brands that sell not just a machine, but a vehicle with real soul. Apparently that was lost on the North American market, it seems, and only now does the car maker move back into that market.
86 dealerships are announced for North America, with most of them concentrated in the States, with a particular density in California, Florida and Texas. Canada will get just 4 dealership, and these are placed in Vancouver, LaSalle, Vaughan and Boischatel. And while it is clear the Alfa Romeo 4C will be a center piece in these dealerships, the manufacturer also promises one Launch Edition 4C for each of the 86 locations.