Land Rover announced a new entry-level version of the Range Rover Evoque for the North American market.

We talk about the Range Rover Evoque Pure, a model which is priced from $41,995, about $2,000 cheaper than the previous entry-level variant of the British SUV.

2012 Range Rover Evoque
2012 Range Rover Evoque

According to the company, the Evoque Pure gets a standard aluminium alloy roof instead of the panoramic roof while several premium features at the interior, such as the leather upholstery, are not available anymore.

2012 Range Rover Evoque
2012 Range Rover Evoque

“The smallest Range Rover model ever, the Range Rover Evoque stays true to the core brand values by providing premium levels of craftsmanship, luxury, performance and multi-terrain capability,” says the carmaker.

2012 Range Rover Evoque
2012 Range Rover Evoque

Largely, these are the modifications brought by Land Rover to the new Evoque Pure in order to make it more affordable. The new model benefits from the same engine and transmission as the former base version in the United States.

2012 Range Rover Evoque
2012 Range Rover Evoque