Beside the imminent Paris Motor Show petrolheads everywhere are also preparing for the approach of another fuel drinking convention, the Specialty Equipment Market Association or SEMA, in short.
SEMA won’t be kicking off the 2010 edition until November but already some previews are cropping up and one of the first of major importance will be the ARK Performance prepared Hyundai Genesis Coupe.
Ever since the Koreans launched the R-Spec 3.8 liter V6 engine the Genesis has been getting ever friendlier with the tuning markets and with the aftermarket manufacturers. The first serious offer to completely beef up the cheap performance coupe came from Korea’s very own ARK Performance and what they plan to offer is “the whole nine yards”.
The power updates come in through an APG supercharger, a full set of mods destined to help the intake and pretty much a raft of new internal components of the engine itself. Add all these together and the 3.8 liter V6’s output rating jumps from 306 to over 450 horsepower.
“Power is nothing without control”, said one comic book hero so to this respect ARK Performance fit the Hyundai Genesis Coupe with Brembo brakes, Endless pads, DBA drilled and slotted rotors cover them in a set of lightweight Volk TE37 SLs and bolt all of these onto ARK’s full suspension system which includes coilovers, sway bars and a front strut bar. All of these modifications come to completion with the mention of an array of Cusco parts.
Some changes to the exterior look will be made and can be spotted in the sketches available at the moment but I’m guessing they will be more enjoyable in the flesh and that the fact this car will now receive Bride seats, a six-point cage and Sparco steering wheel is more important.