I know the Americans love their donuts but it would seem that in a post economic crisis situation they love their Korean cars just as much.
If you don’t feel like I’m completely trustworthy you should know that Mr. John Krafcik, CEO of Hyundai US, has stated that the company is on the virge of setting an “all-time” sales record in September partially thanks to high demand for the new Sonata sedan.
Due to the firm’s recent product and quality improvements, sales for 2010 have rocketed upwards by 17% so far and should help Hyundai to easily pass its 500,000 unit sales goal this year for the U.S. This follows an industry-wide drop in sales after various cash for clunkers programs in which Hyundai benefited significantly, so they must be doing something right.
It’s not all in perfect colors as the company’s luxury new boy, the Equus is still set at a very low target of sales. Even so it’s doing raher well at 2,000 to 3,000 units a year sales objective, which make for a 6 to 7 percent market share.
At the other side of the line there’s the Genesis Sedan and Coupe that will receive mild updates to stay up to date; the Sonata and Tucson will be holding down the fort until the new Accent, Elantra sedan, Veloster small coupe and Azera saloon step up to the plate in about a year.