The most iconic sports car manufacturer didn’t just come to Paris to show off the Ferrari SA Aperta as they also brought something more “buyer friendly”.
Of course, when you’re know throughout the history of automotive engineering as an exclusive brand what they have in mind as buyer friendly is a technical showcase of a traditional product.
In keeping with the easily lovable marketing of the company the Modena based manufacturer brought a Ferrari California to the Paris Motor Show, one that’s fitted with something called a HELE system.
The HELE part is what I mean when speaking about the lovable marketing, as it actually stands for High Emotion Low Emissions and is basically a system designed to reduce C02 emissions without taking away from the joy of driving a Ferrari.
Yep, an actual eco-friendly Ferrari, now who wouldn’t buy that?
Leaving joking aside it’s clear that Ferrari isn’t the only company moving away from their traditional lineup of products but with the latest in legislation, it’s stuff like this that helps them lower their average CO2 levels enough to keep making Enzos and Scuderias.
Anyway, here’s how Ferrari’s HELE system works as it employs a variety of technical measures including a start/stop function (one that can restart the car in 230 milliseconds), intelligent engine fan and fuel pump control, electronically controlled variable displacement air-conditioning technology and adaptive gear shifts.
At the end of the day this reduces CO2 output by 23 percent.